ARISING SUN

Fuwafuwa Layer Cake  |  Branding and Design  |  Product Packaging

We named the brand as "FuwaFuwa", it means "fluffy" in Japanese. Thus, the illustration of clouds and bear have to be fluffy and puffy. Since our goal is to let parents buy FuwaFuwa layer cake as a snack for their children, the use of turquoise blue and pink are bright colors that can attract the attention of children from other brands on the shelf.